Diagnostic
Where does your acquisition system break?
12 questions about the six layers of the system. Answer for how things are today, not how they should be. At the end you'll see your weakest layer and what we would check first.
The result is indicative: a starting point for a conversation, not an audit. Your answers stay in your browser until you choose to send them to us.
The PMC System
What the diagnostic assesses
- 01
Strategy and demand
Who you sell to, what you promise, and where to find people who already have the problem you solve.
- 02
Creative and messaging
Messages built from what real customers say, not from what sounds good in a meeting.
- 03
Conversion experience
The path from the first click to an enquiry, booking or order — without needless detours.
- 04
Data and attribution
The same number, with the same definition, from click to sale.
- 05
CRM and sales feedback
What happens after the form: who was called, who showed up, who bought.
- 06
Optimisation and business intelligence
Where the next money, the next test and the next hour of work should go.