Managed by ProMotion Creative
We build and run the system.
We take over the system, not just the ad account.
The PMC System
We turn marketing from a list of tasks into a business system.
From the first click to the sale, we connect what the customer sees with what the business sees. Every layer has a role, an input, an output and a signal we judge it by.
01The PMC System
Six layers. One system.
Not separate services, but connected layers. Each one hands something to the next.
01 / 06 · Strategy and demand
Defines the customer, the offer, the positioning and the channels through which the right demand enters the system.
- What it receives
- Revenue, margins, customer sources, offer, competitors, market.
- What it produces
- Positioning, a clear offer, funnel architecture, a channel and budget plan.
- Main signal
- Qualified demand: how many of the right people enter the system, and what each one costs.
When it's disconnected
Campaigns optimise for anyone who clicks. The algorithm is very efficient — just in the wrong direction.
What we build here
- Customer acquisition strategy
- Go-to-market and market entry
- Market, competitor and customer research
- Offer development and positioning
- Funnel architecture
- Meta Ads, Google Ads, TikTok Ads
02 / 06 · Creative and messaging
Turns what the company knows about its customers into messages, offers and assets that can be tested.
- What it receives
- Questions and objections from sales, customer insight, positioning.
- What it produces
- Campaign concepts, static and video creative, copy, a creative testing system.
- Main signal
- Which message brings people who end up buying — not just people who click.
When it's disconnected
Creative is chosen on taste. And taste, however good, never shows up as a source in the CRM.
What we build here
- Creative strategy for performance
- Creative testing systems
- Static, motion, video and Reels
- Copywriting and offer communication
- UGC direction
- Campaign concepts and social content
03 / 06 · Conversion experience
Makes the step from interest to action clear, fast and credible, especially on mobile.
- What it receives
- Traffic, the promise made in the ad, visitor behaviour, objections.
- What it produces
- Landing pages, websites, forms, qualification logic, ecommerce journeys.
- Main signal
- Conversion rate by segment, and the quality of what enters the pipeline.
When it's disconnected
You pay for visits that get lost at the form. Sometimes you don't need more traffic — you need to find out where the traffic you already have disappears.
What we build here
- Conversion-focused landing pages and websites
- Ecommerce journeys
- Lead generation funnels
- CRO and form strategy
- Lead qualification logic
- UX/UI and mobile optimisation
04 / 06 · Data and attribution
Measures what happens along the whole journey and links cost to the commercial result.
- What it receives
- Site events, platforms, forms, CRM, consent status.
- What it produces
- Implemented tracking, UTM architecture, dashboards, commercial reporting.
- Main signal
- The real cost per qualified opportunity and per sale, for every source.
When it's disconnected
Every platform gives itself the credit. Added together, the reports promise more sales than the company actually had.
What we build here
- GA4 and Google Tag Manager
- Meta Pixel and Conversions API
- Server-side tracking
- UTM architecture
- Consent-aware measurement
- Looker Studio dashboards
05 / 06 · CRM and sales feedback
Links marketing to the sales outcome and feeds that information back into acquisition decisions.
- What it receives
- Leads, pipeline statuses, loss reasons, sales value.
- What it produces
- A structured pipeline, routing and qualification, shared definitions, follow-up flows.
- Main signal
- How many leads become appointments, viewings and sales — per campaign, not by intuition.
When it's disconnected
Marketing reports leads, sales reports conversations. Leads don't become customers out of respect for the monthly report.
What we build here
- CRM pipeline design
- Lead routing and qualification
- Shared marketing–sales definitions
- Follow-up flows
- Integrations and webhooks
- Measuring lead → appointment → viewing → sale
06 / 06 · Optimisation and business intelligence
Turns what the system has learned into budget, testing and scaling decisions.
- What it receives
- Commercial results by source, tests, costs, team capacity.
- What it produces
- Budget decisions, a testing plan, restructuring, reporting for management.
- Main signal
- Revenue or margin per euro invested — not just the platform's ROAS.
When it's disconnected
Optimisation runs on “it seems to work”. A dashboard won't fix a system, but at least it stops the guessing.
What we build here
- Budget allocation and scaling
- Campaign restructuring
- Audience and creative testing
- Commercial reporting for management
- Technical and on-page SEO
- Site performance and security
Feedback from sales flows back into strategy. That's how the system grows, not just the budget.
02Implementation sequence
The order we build in
- 01
Diagnostic
We find the layer that limits the rest. It's rarely the one everyone suspects.
- 02
Foundations
Tracking, shared definitions and reporting — so every change can be measured.
- 03
Connection
We link acquisition to conversion and to the CRM, so information flows both ways.
- 04
Optimisation
Only then do we accelerate: budget, tests, scaling, based on commercial results.
More ads on top of a broken process usually means a more expensive broken process. That's why scaling comes last.
03Ways of working
Three ways to work with us.
Built in-house with ProMotion Consulting
We build the capability inside your company.
We build the system, train your person, and the know-how stays with you.
White-label partnership for agencies
Delivery capacity, under your brand.
More capacity, without seven hires and three months of onboarding.