Case study · Hungary · Ecommerce + B2BProMember access
Hungarian online store: €20K+ in combined monthly B2C + B2B revenue within 6 months
€20K+ / monthcombined monthly B2C + B2B revenue
- 4×monthly revenue
- 0.8× → 5.8×ROAS
- 13×B2B leads
Case studies
Show me.
Every claim has to survive that question. That's why a case study, with us, has a fixed structure and numbers we can verify.
Case study · Meta Ads · Business educationProMember access
Business consultant: a Meta Ads channel that brought in 245 qualified webinar applicants
245 qualified applicantswebinar applications, €3.44 per applicant
- €3.44per qualified applicant
- €842.74campaign spend
- 19 Nov–11 Dec 2025verified period
Case study · Meta Ads · High-ticket productProMember access
European premium hot tub producer: entering Romania on 30 RON a day
210+ buyer inquiriesfor a product worth ~9,400 RON
- 3 salesin launch week
- ~2,272 RONlead-generation spend
- 51.7%want to buy as soon as possible
01What we track
From spend to commercial result.
We follow the money from the ad to the sale. Every step has its own measure.
- SpendPer channel
- Qualified demandGood leads
- PipelineOpportunities
- AppointmentsMeetings
- ViewingsLong decisions
- SalesValue, margin
- OutcomeRevenue, LTV
02Structure
What a case study looks like with us
- 01Problem
What wasn't working, in numbers.
- 02System intervention
Which layer we changed.
- 03Measurement
With which data, over what period.
- 04Commercial result
What changed in sales.
What we publish, and what we don't
We only publish case studies with the client's approval and only with verifiable data. Alongside the published ones, we show you how we work: the structure, the measures and the artefacts we build. We can discuss other concrete examples in a meeting, within the limits of our client agreements.
03Artefacts from the system
What the work looks like, not just the promise.
Illustrative examples of the documents we build. The structure is real; the data is for demonstration only.
Demand: Meta, Google
Offer landing page
Qualification form
Message: objections from sales
Tracking: GA4 + CAPI
CRM: 5-stage pipeline
Weekly report
Feedback: loss reason
Monthly budget decision
Illustrative example — the structure, not client data
| Event | Trigger | Destination |
|---|---|---|
| generate_lead | Form submitted successfully | GA4, Meta CAPI |
| qualified_lead | CRM status “qualified” | CRM → platforms |
| appointment | Meeting confirmed | CRM, report |
| purchase | Sale closed | CRM → report |
Illustrative example — the structure, not client data
- Fit: a company in the target segment
- Intent: budget and timeline mentioned
- Exclusion: students, suppliers, job seekers
- Status: new → contacted → qualified → proposal → won / lost
Illustrative example — the structure, not client data
New
Contacted
Qualified
Proposal
Won
Illustrative example — the structure, not client data
- Monday: check tracking and budgets
- Tuesday: lead quality, with sales
- Wednesday: brief for creative tests
- Thursday: launch tests, log hypotheses
- Friday: short report for management
Illustrative example — the structure, not client data
| Hypothesis | Variant | Signal |
|---|---|---|
| H1 | The “price” objection handled head-on | Lead → qualified rate |
| H2 | Visual proof vs. text | Cost per opportunity |
| H3 | Time-limited offer | Booking rate |
Illustrative example — the structure, not client data
04Next step