Case study · Hungary · Ecommerce + B2BProMember access
Hungarian online store: €20K+ in combined monthly B2C + B2B revenue within 6 months
€20K+ / monthcombined monthly B2C + B2B revenue
- 4×monthly revenue
- 0.8× → 5.8×ROAS
- 13×B2B leads
Expertise
Performance marketing
Performance marketing means paid advertising judged on its commercial result, not on clicks or impressions. For us, ads are an acquisition channel that has to justify every euro.
01Why it matters
Why it matters
Platforms optimise for the signals they receive. If the signal is any lead, you'll get lots of any leads. Good performance marketing starts with the right signal.
Part of the 01 · Strategy and demand layer of the PMC system.
02How we work
How we work
- 01
Economics
We work out how much you can afford to pay for a customer, based on margin.
- 02
Architecture
We structure campaigns by objective, audience and stage of the decision, without needless fragmentation.
- 03
Signals
We send the platforms events that reflect quality, not just volume.
- 04
Testing
We test messages, offers and audiences with clear hypotheses, then move budget towards what sells.
03What we build
What we build and what we measure
What we build
- Meta Ads (Facebook and Instagram)
- Google Ads: Search, Performance Max, remarketing
- TikTok Ads
- Advertising in ChatGPT
- Budget allocation across channels
- Reporting on cost per customer
What we measure
Common mistakes
- Platform ROAS is treated as the truth.
- Campaigns are judged separately, not together.
- The budget changes before the signal does.
04Frequently asked questions
Frequently asked questions
Which advertising platforms do you work on?
Meta (Facebook and Instagram), Google, TikTok and ads in ChatGPT, chosen according to where the demand for your offer is.
Can you run campaigns in Romania and Hungary for a foreign company?
Yes. We plan and run campaigns in Romanian, Hungarian and English, and report to you in English.
Is the advertising budget included?
No. The media budget is paid directly to the platforms and remains your decision; we recommend how to allocate it based on the data.
05Proof
Where we applied this
Case study · Meta Ads · Business educationProMember access
Business consultant: a Meta Ads channel that brought in 245 qualified webinar applicants
245 qualified applicantswebinar applications, €3.44 per applicant
- €3.44per qualified applicant
- €842.74campaign spend
- 19 Nov–11 Dec 2025verified period
Case study · Meta Ads · High-ticket productProMember access
European premium hot tub producer: entering Romania on 30 RON a day
210+ buyer inquiriesfor a product worth ~9,400 RON
- 3 salesin launch week
- ~2,272 RONlead-generation spend
- 51.7%want to buy as soon as possible
06Connected areas
Connected areas
Customer acquisition
How we build a customer acquisition system: demand, paid media, creative, conversion, measurement and sales feedback — connected and measurable.
Learn morePerformance creativeAd creative built from what customers say and judged on what it sells: concepts, statics, video, UGC direction and a creative testing system.
Learn moreMarketing measurementTracking, attribution and reporting from click to sale: GA4, Meta Conversions API, server-side, CRM and dashboards for budget decisions.
Learn moreGo-to-marketLaunching a product or entering a new market — Romania, Hungary, the wider region — with testable hypotheses about audience, positioning, offer and channels.
Learn more